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New research, in your inbox.

Every store we break down, with the sections, the stack and what it does well, as one short email. Built for people who audit and optimize stores. Unsubscribe any time.

A visual research library for building and optimizing ecommerce experiences, every store documented down to the tech stack.

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All stores
Sections
Flows
Emails
Industries
Platforms
Colour palettes
Typography
Layout styles
About

Industries

Beauty & personal care
Health & wellness
Fashion & apparel
Food & drink
Sports & outdoors
Pets
Jewellery & watches
Home & living
Kids & family
Electronics & technology
Travel & luggage
All industries

Sections

Footer
Hero
Announcement bar
Featured products
FAQ
Reviews
Media gallery
Content block
Product info
Newsletter signup
Interactive tool
Buy box
Trust signals
UGC gallery
Quiz CTA
All sections

Traffic and revenue figures are third-party estimates, not reported numbers. Instagram content is rendered through official embeds only. Screenshots and logos are used for commentary and design criticism; all marks belong to their owners.

© 2026 Fold by Fold

StoresAgenciesBarrel

Barrel

Brand and commerce studio building editorial-leaning storefronts for wellness and CPG.

New York, USbarrelny.com

Stores they built

No stores credited yet

We list a store under Barrel once the credit is publicly stated.

Other agencies

Fuel MadeShopify Plus studio known for conversion-led redesigns of DTC apparel and outdoor brands.Seattle, US · No stores credited yet
We Make WebsitesEnterprise Shopify Plus agency behind several large fashion and beauty replatforms.London, UK · No stores credited yet
SwankyShopify Plus partner focused on subscription commerce and international expansion.Bournemouth, UK · No stores credited yet