How HUM Nutrition and Persona Nutrition build each page, side by side.
2 of 5 stores. Compare up to 5 at once.
By the goal each idea serves, the goals most of them have something for first.
| Goal | HUM Nutrition | Persona Nutrition |
|---|---|---|
| Increase CVR2 of 2 stores · 12 ideas | ||
| Improve mobile conversion2 of 2 stores · 4 ideas | ||
| Improve product discovery2 of 2 stores · 4 ideas | ||
| Increase subscription adoption2 of 2 stores · 2 ideas | ||
| Increase add-to-cart rate1 of 2 stores · 1 idea | — | |
| Reduce cart abandonment1 of 2 stores · 1 idea | — |
The sections and elements on each store’s homepage page.
| Section or element | HUM Nutrition | Persona Nutrition |
|---|---|---|
| Both have · 9 | ||
| Announcement barSection | ||
| Brand storySection | ||
| Collection listSection | ||
| FooterSection | ||
| Header / navigationSection | ||
| HeroSection | ||
| How it worksSection | ||
| Trust signalsSection | ||
| Value propositionsSection | ||
| Only one has · 9 | ||
| Comparison tableSection | ||
| CTA bannerSection | ||
| Expert endorsementSection | ||
| FAQSection | ||
| Featured productsSection | ||
| Free gift with purchaseElement | ||
| Quiz CTASection | ||
| ReviewsSection | ||
| UGC gallerySection | ||