Leaps vs PetLab Co.

How Leaps and PetLab Co. build each page, side by side.

2 of 5 stores. Compare up to 5 at once.

What each does well on this page

By the goal each idea serves, the goals most of them have something for first.

Goal	Leaps	PetLab Co.
Increase CVR2 of 2 stores · 11 ideas	Named dogs' stories in a moving strip Ordering explained in four numbered steps A named vet's quote beside an owner's +1 more	One primary button, the rest outlined Guided help for the undecided A named expert vouching in words +4 more
Improve mobile conversion1 of 2 stores · 2 ideas	—	Category shortcuts as a swipe row Best sellers as a swipe row
Improve product discovery1 of 2 stores · 1 idea	—	Category doors right under the hero
Increase add-to-cart rate1 of 2 stores · 1 idea	—	Proof-led best sellers

The sections and elements on each store’s homepage page.

How Leaps and PetLab Co. build each page, side by side.

2 of 5 stores. Compare up to 5 at once.

By the goal each idea serves, the goals most of them have something for first.

Goal	Leaps	PetLab Co.
Increase CVR2 of 2 stores · 11 ideas	Named dogs' stories in a moving strip Ordering explained in four numbered steps A named vet's quote beside an owner's +1 more	One primary button, the rest outlined Guided help for the undecided A named expert vouching in words +4 more
Improve mobile conversion1 of 2 stores · 2 ideas	—	Category shortcuts as a swipe row Best sellers as a swipe row
Improve product discovery1 of 2 stores · 1 idea	—	Category doors right under the hero
Increase add-to-cart rate1 of 2 stores · 1 idea	—	Proof-led best sellers

The sections and elements on each store’s homepage page.