The PDP purchase module (title, price, variants, add-to-cart), including sticky bars and subscription toggles. 2 examples.
The PDP purchase module (title, price, variants, add-to-cart), including sticky bars and subscription toggles.
It usually sits on the product page (PDP).
What to look for: product title and price, variant selector, add-to-cart button, one-time vs subscribe options.
Not to be confused with product recommendation card, or a CTA banner.