A storytelling band pairing media and copy about the brand, a value, a process, people, or a product story: image-with-text, editorial, founder message, sustainability, how-it-works, team/expert bios. 4 examples.
A storytelling band pairing media and copy about the brand, a value, a process, people, or a product story: image-with-text, editorial, founder message, sustainability, how-it-works, team/expert bios.
It usually sits on the homepage, product page (PDP), product landing page and blog.
What to look for: narrative copy with photography, split image/text layout, people, process or story content.
Not to be confused with the opening hero, or a benefit icon row, or product cards.