Expert endorsement
Credentialed people vouching for the brand as its main content: an advisory board or expert panel, doctor or clinician quotes, "recommended by" profiles with names and credentials. 5 examples.
5 examples
What counts as a expert endorsement section
Credentialed people vouching for the brand as its main content: an advisory board or expert panel, doctor or clinician quotes, "recommended by" profiles with names and credentials.
It usually sits on the homepage, product page (PDP) and product landing page.
What to look for: headshots with names and titles (Dr., MD, PhD), institution names, expert quote attributed to a credentialed person.
Not to be confused with customer reviews or testimonials from shoppers, or press logos or certification badges without named experts, or a founder's own story.
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