How it works
A step-by-step explanation of how the product, service, or purchase process works. 5 examples.
5 examples
What counts as a how it works section
A step-by-step explanation of how the product, service, or purchase process works.
It usually sits on the homepage, product page (PDP) and product landing page.
What to look for: numbered steps, process labels, step-by-step copy.
Not to be confused with a general brand story, or product-detail accordions.
Other sections
FooterHeroFeatured productsHeader / navigationAnnouncement barFAQReviewsValue propositionsPressIngredientsContent blockUGC galleryBuy boxProduct listingCollection listComparison tableStatistics / dataBlog postsBrand storyFeatured collectionReview wallProduct recommendationsQuiz CTAExpert endorsementMedia galleryNewsletter signupBundle builderInteractive toolProduct infoSubscription box