Interactive tool
An interactive flow that helps the shopper decide: quiz/finder, bundle builder, configurator. 3 examples.
3 examples
What counts as a interactive tool section
An interactive flow that helps the shopper decide: quiz/finder, bundle builder, configurator.
It usually sits on the homepage, product page (PDP), product landing page and quiz.
What to look for: questions or selection steps, progress through choices, personalised outcome.
Not to be confused with a static form, or newsletter signup.
Other sections
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